Moran Family of Brands President & CEO Barb Moran-Goodrich recently appeared on an episode of the “Recalculating” podcast, which focuses on small business and entrepreneurship. Moran-Goodrich spoke with program hosts Dan Perkins and Don Mazzella on a wide range of topics such as about the history of the company, the auto repair field and the future outlook of the industry. Here are some of the topics discussed in the interview: Company overview and history Her professional background and time with Moran Family of Brands The state of the auto repair industry and employment opportunities in the future Franchise ownership opportunities in the auto repair field The newly created Moran Future Auto Tech Internship Program. Listen to Moran-Goodrich’s full interview in the of “Recalculating” podcast below
A Mr. Transmission Franchisee Reveals How He Achieved His Success How long have you worked with Mr. Transmission?
33 years. I started working there in May 1984. What did you do before coming to Mr. Transmission?
I graduated Mississippi College with a Bachelor of Science degree in Business Administration and Marketing. I then spent my first two years out of college working at a Sherwin Williams store, before being offered a manager position with Mr. Transmission in Jackson in May of 1984. After spending 10 years as Center Manager, I bought the Mr. Transmission store when the previous owner retired. I’ll never forget that moment. It was what I had been working toward for years, and I’ve never looked back. Why did you decide to work at Mr. Transmission and then purchas ... read more
Customer loyalty can be elusive for the average small business owner, and many entrepreneurs struggle to find the secret formula that makes customers want to come back to their business. Jason Kuriger is certainly not among that group. After just four years, Jason’s Mr. Transmission store has become a fixture in his community, and he has a reputation for integrity, honesty and caring that brings people back to his store. According to Jason’s most recent estimates, somewhere between 70 and 80 percent of his customers are repeat visitors, and he makes sure each one feels as though they were the most valued individual in the state of Illinois. Jason entered the automotive industry in 1991, working at a car dealership’s parts and service office. After several years of being in that role and moving ... read more
How to Prep Your Car for the Summer Trip High on the short list of terrible things that can happen on a summer road trip – along with getting lost in a different state or forgetting your valuables in a rest stop bathroom – is having your mode of transportation fail on you. Car troubles are bad enough when they happen during your everyday life. Having something happen to your car while you’re on a road trip just compounds the frustration, fear and confusion. Here at Milex Complete Auto Care, we want your summer vacationing to be as pleasant as possible, so the only screams you hear are ones of delight as your family spends time making memories, and not waiting for roadside assistance. Here are our tips for preparing your car for the rigors of the summer road trip. 1. Check fluid levels! This might seem like a massive checklist already, but the ... read more
For Immediate Release Media Contact: Kevin Behan [email protected] 919-459-3595 Car Care Experts Show How to Prepare Vehicles for Winter Weather Five Winter Road Warrior Tips to Keep Cars Safe in Cold Midlothian, IL (December 9, 2015) – Cold temperatures, snow and ice wreak havoc on our roads and our vehicles. Yet according to the Car Care Council, more than 70 % of motoristsadmit they don’t prepare their cars for winter weather! Car care experts at Moran Family of Brands, one of the nation’s leading franchises of transmission and general automotive repair, urge motorists to shape up their cars with 5 Winter Road Warrior Tips. “If you don’t prepare your car for winter you can have breakdowns and accidents that could leave you stranded in miserable weather,” says Peter Baldine, President of Moran Family ... read more
How we offer a service experience for all customers As a member of the automotive industry, we strive to include everyone and make everyone feel included. Too often, people without extensive knowledge of automotive services are wary of taking their cars in for repairs and automotive aftermarket accessories. The most common group of people who feel uncomfortable in auto repair shops are women. At Moran, we strive to change that and make women feel comfortable in any of our shops. Our CEO, Barb Moran, understands the importance of providing the best service to women better than anyone else. “We founded Moran Industries on the basic principle that Americans depend on their vehicles, and therefore, they should be able to depend on us. We believe in providing all of our customers with honest and trustworthy service with expert advice and fair pricing. With this as the foundation of our system, we ... read more
Automobiles come with numerous parts, and with those parts comes a multitude of myths surrounding them. The transmission in particular remains a mystery to many drivers today. The professionals at Mr. Transmission banded together to help you determine what’s fact and what’s fiction when it comes to these popular claims: Manual transmissions get better mileage than automatic ones. While this particular myth may have been true in the past, it’s not so much the case anymore. Inefficiencies that plagued automatic transmissions in previous years have been smoothed out and replaced with more variable speeds – perhaps giving them an advantage over manual models when it comes to mileage.\ “Inefficiencies that plagued automatic transmissions in previous years have been smoothed out.” Manual transmissions are cheaper to repair than automati ... read more
It’s a good time to be a part of the automotive industry. While all industries — including the automotive industry — took a hit in the recession of 2008, we have seen great growth along with the rest of the economy. In fact, automotive sales have increased over the past five years, from 2009 to 2014. This growth is being fueled by a stronger economy overall and increased consumer confidence in the economy. That means consumers are more willing to make big purchases, like a new car and automotive aftermarket accessories. But there is another industry trend at play in the recent years. While many people are buying cars, just as many are holding on to their cars for longer. On average, they keep cars for 63.9 months, which is 4.5 months longer than in previous years. This trend has led to an increase in consumer demand for auto repairs, su ... read more
The worst of winter is over and spring is quickly approaching. As a driver, you went through a lot this winter. Hopefully, you didn’t get stuck in the snow. Still, with the prospect of any more of the white stuff becoming less likely, it’s time to prepare for the coming spring and summer months. Before you do that, however, you should remember that winter can be a harsh season for vehicles of all makes and models. Before the spring starts, it may be time to do some quick maintenance to deal with the effects of those cold months. The professionals at Mr. Transmission would like to offer some general tips to get your car ready for spring. Clean-up time When driving during winter, you have to remember that the very materials used to let you drive on the road can and will damage your vehicle. Rock salts and other anti-freezing minerals can be corrosive to your vehicle over time. Even though they eventually slide off during the spring months, not taking the most basic me ... read more
We’re in the middle of winter, and so snow storms are a common sight. Sometimes, it’s just flurries slowly drifting onto the roads. Other times, it’s a whiteout that covers the roads in snow and makes it impossible to drive any faster that 5 mph In some cases, you may even get stuck on the roads if you drive out there. You want to do as much as possible to avoid getting caught off guard, and prevent yourself from getting hypothermia or frostbite among other conditions. The professionals at Mr. Transmission would like to offer some advice if you have to drive out on the roads during a blizzard. However, the first piece of advice they would like to share is this: Do not drive out there unless it’s absolutely necessary. What to do before In the event that your travels will cause you to be in the midst of a snowstorm, planning ahead is essential. If you can, plan your work day and driving time s ... read more