In honor of Veterans Day, Moran Family of Brands would like to salute the 15 franchise owners in our system who served in the military. We are also proud to announce Entrepreneur Magazine ranked Mr. Transmission/Milex Complete Auto Care as one of the top franchises for veterans. The magazine based its ranking on each company’s veteran incentive, support by the company in the franchise-buying process, and the company’s ranking in the 2017 Franchise 500, the magazine’s yearly assessment on the health and growth potential of the country’s best franchises (Mr. Transmission/Milex Complete Auto Care ranked #474). George Kok is an example of a Moran franchise owner who has successfully transitioned from military service to civilian life. Kok purchased a Mr. Transmission/Milex auto repair store in ... read more
In order to earn a customer service award, you have to do more than deliver exactly what the customer needs, when they need it. You must go above and beyond the norm to offer an experience unlike any other for each person that enters the store. That’s why this month, we’re highlighting Chris Robinson, owner of the Mr. Transmission/Milex Complete Auto Care in Sycamore, IL. Earlier this year, his location was ranked as the best automotive shop in his area by the Northern Star student newspaper of Northern Illinois University. Chris started his career doing vehicle repairs in automotive dealerships after he graduated high school. He gained experience with several dealerships and out-of-market shops, and also worked at the Chicago branch of AAA. He said this early experience helped him gain an understanding of what would improve the cus ... read more
Damage to your car begins accumulating the moment you drive it off the lot. We all know this, but there are ways to speed up this damage without even realizing it, setting yourself up for some hefty repair bills in the future. Unfortunately, many of the following are common habits, and Milex Complete Auto Care technicians see drivers unwittingly shortening the lives of their cars every day. Here are some of the worst habits we’ve seen, and how you can turn them around to prevent damage to your car. Driving Habit: Letting gas get too low The temptation to drive with a low gas level is pervasive. After all, who wants to take time out of their day to fuel up, or spend the money to do it? Unfortunately, letting your gas level get too low can damage your car in the long term. Here’s why: Over time, sediment can build up in the bottom of your fuel tank ... read more
In late August, southern Texas was pelted with heavy rains, storm surges and high winds, which devastated property in much of the area. Stories are still surfacing of the damage wreaked by Hurricane Harvey, and many experts estimate it will take at least a year for the area to return to normal. Gordon and Carolyn Ricossa and their employees of the Mr. Transmission & Milex Complete Auto Care in Beaumont, TX, found themselves in the thick of the storm with very little in the way of preparation. When Hurricane Harvey first hit the area, Gordon sent all the technicians home to wait it out in safety. That would be the last time they would be able to reach the store for 10 days. The Beaumont store was fortunate to avoid flooding, but all of the roads leading to the shop were closed due to high water for more than week. Once Gordon, Carolyn and their technicians could rea ... read more
Moran Family of Brands is excited to announce that Susan Trumble, owner of the Mr. Transmission/Milex store in Florence, KY is the winner of Mr. Transmission Franchisee of the Year. She has worked tirelessly to grow her store after she purchased it from her father, and she is proud to have earned this distinction from her peers. Her commitment to serving her customers and building a community within her co-branded Mr. Transmission and Milex store has brought her success and joy for many years. We found out her secrets to star-caliber performance, and we’re here to share them with you! After graduating from high school, Susan became a flight attendant with U.S. Air. Her father had also been with U.S. Air as a pilot before becoming one of the first franchisees of Mr. Transmission. Susan began helping her father in 1992, in an arrangement that was meant to be temporary ... read more
Summer Vacation Trip Hazards Sunshine, warm weather and easy driving mean summertime is the perfect opportunity to take a road trip with friends and family. Unfortunately, those long car trips can come with some hazards, including rough roads, car trouble and sun damage. Luckily, there are steps you can take to dodge those road blocks and keep your vacation running smoothly. Brace Yourself for Wear and Tear Before you embark on your epic vacation, it’s important to make sure your car is in top form. The road can really wear down your car over time, so it’s best to be prepared. Regular oil changes, preventative maintenance and proper brake care will help stay you off the side of the road, and keep you cruising toward your destination. A broken-down vehicle is a sure-fire way to ruin a vacation in a heartbeat. Make sure to schedule a pre-trip maintenance appointment at your local ... read more
Moran Family of Brands President & CEO Barb Moran-Goodrich recently appeared on an episode of the “Recalculating” podcast, which focuses on small business and entrepreneurship. Moran-Goodrich spoke with program hosts Dan Perkins and Don Mazzella on a wide range of topics such as about the history of the company, the auto repair field and the future outlook of the industry. Here are some of the topics discussed in the interview: Company overview and history Her professional background and time with Moran Family of Brands The state of the auto repair industry and employment opportunities in the future Franchise ownership opportunities in the auto repair field The newly created Moran Future Auto Tech Internship Program. Listen to Moran-Goodrich’s full interview in the of “Recalculating” podcast below
A Mr. Transmission Franchisee Reveals How He Achieved His Success How long have you worked with Mr. Transmission?
33 years. I started working there in May 1984. What did you do before coming to Mr. Transmission?
I graduated Mississippi College with a Bachelor of Science degree in Business Administration and Marketing. I then spent my first two years out of college working at a Sherwin Williams store, before being offered a manager position with Mr. Transmission in Jackson in May of 1984. After spending 10 years as Center Manager, I bought the Mr. Transmission store when the previous owner retired. I’ll never forget that moment. It was what I had been working toward for years, and I’ve never looked back. Why did you decide to work at Mr. Transmission and then purchas ... read more
Customer loyalty can be elusive for the average small business owner, and many entrepreneurs struggle to find the secret formula that makes customers want to come back to their business. Jason Kuriger is certainly not among that group. After just four years, Jason’s Mr. Transmission store has become a fixture in his community, and he has a reputation for integrity, honesty and caring that brings people back to his store. According to Jason’s most recent estimates, somewhere between 70 and 80 percent of his customers are repeat visitors, and he makes sure each one feels as though they were the most valued individual in the state of Illinois. Jason entered the automotive industry in 1991, working at a car dealership’s parts and service office. After several years of being in that role and moving ... read more
How to Prep Your Car for the Summer Trip High on the short list of terrible things that can happen on a summer road trip – along with getting lost in a different state or forgetting your valuables in a rest stop bathroom – is having your mode of transportation fail on you. Car troubles are bad enough when they happen during your everyday life. Having something happen to your car while you’re on a road trip just compounds the frustration, fear and confusion. Here at Milex Complete Auto Care, we want your summer vacationing to be as pleasant as possible, so the only screams you hear are ones of delight as your family spends time making memories, and not waiting for roadside assistance. Here are our tips for preparing your car for the rigors of the summer road trip. 1. Check fluid levels! This might seem like a massive checklist already, but the ... read more